The First-Gen Lounge


Fall 2021: Session 186 (How to Find and Close a Gap In The Market with Dr. Shariva White)

The one thing that’s consistent among all successful businesses is not their ability to attract customers; it’s the ability to spot and fill gaps in the market. Every successful business out there serves a specific market gap. And the reason they’re successful is that they create a business that provides unique and necessary products or services to willing buyers. Sadly, most aspiring first-gen entrepreneurs think too broadly when trying to close a gap in the market when the reality is it’s always better to think small when it comes to gaps in the market. The more specific a market, the more likely an entrepreneur will be able to target them effectively. Nevertheless, the market must be big enough to sustain growth and create demand. Check out the full session notes: Book Dr. Eve: Make History with Us at The First-Gen Shop:

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